After being invited to a 60 minute styling challenge at the Birmingham Bullring and Grand Central shopping centre, I was delighted to be the first to use the new amazing app they have just released- Bullring & Grand Central Plus. Not only does the app show all of the latest related news, offers, events and super cool competitions going on, the app offers a unique feature called the ‘Style Seeker’. The ‘Style Seeker’ is a way to turn your shopping habits upside down, and it’s so simple too.
THOSE WHO HATE SHOPPING , DON’T KNOW HOW TO SHOPunknown
So how does it work? It’s just as simple as uploading a photo of a killer outfit or trend you particularly love, and just like that the Style Seeker will show you a selection of related items and where to shop them. How many times have you been looking for something so specific, but haven’t had the time to go through all the high street stores searching? It’s tiring and tedious right? I know for one, shopping has to be a whole day experience for me if I’m looking for something in specific, but this isn’t always possible. Well if you’re just like me, the Style Seeker will be the perfect shopping partner for you!
While sitting through the introductory brief on the day, we all selected a gold envelope, which would tell us the trend of our styling challenge. At this point I was very surprised to have received tweed. I’ve never purchased or styled tweed so I knew this was going to be a challenge. Although I’ve seen the trend creeping back in over the autumn winter period, my mind immediately jumped to the issue that most tweed pieces have no stretch which is vital for my body shape. But I jumped straight onto the Style Seeker to see what I could spot before heading down to the trend stands in Grand Central.
I was delighted to see more fresh, youthful, and wearable tweed pieces on the trend stands which gave me hope. Never have I ever considered opting for a tweed addition to my wardrobe but by this point I was actually considering it.
After looking around the trend stands we were sent off to start our styling challenge! Straight away I was looking through the results related to my tweed themed picture in my gold envelope.
These sports luxe tweed style trousers really caught my eye on the app so I went along to River Island to check them out. To my surprise the store had lots of staple tweed pieces in both the womenswear and menswear sections. Along with these gorgeous wide leg trousers, I also opted for the matching blazer and a pair of tweed boots to throw the trend into full force! I also wanted to make the look translatable from day til night, so this co-ord did the trick perfectly. The sophisticated blazer worn over a white turtle neck during working hours could be easily styled for a night out by subtracting the the top, as shown below. And the boots are suitable for both wearing to the office, or for some casual drinks in the evening.
And so that was the complete look for my 60 minute styling challenge using the Style Seeker feature on the Bullring & Grand Central Plus app! I must say I am a total convert after trying this trend out, and I’m keeping my eyes peeled for some nice heeled tweed boots to add to my collection thanks to this new easy way of shopping.
The app is now available to download for both Apple and Android users so do try it out next time you find yourself out shopping in Birmingham City Centre. I hope you’ve enjoyed this new type of post and let me know if you’d like to see me style some other difficult trends through the autumn winter period.
Disclaimer: This post is a competition entry so any support, comments or shares are well appreciated.
LOVE SIYAN XXX